SEO is not the newest kid on the block; it has been around for years and is still as controversial a topic as it was when it was first introduced. Purists are against it because they claim it is used by marketers to tip the scales of what would be a truly balanced internet, while there are plenty of people who will feed you all the wrong information about trends and practices and put you on the wrong track. Over time, people have come up with several predictions and postulated SEO factors that, in reality, are just a myth. Here are 5 such myths about SEO that we thought we’ll debunk for you.
Myth No.1: Media Has No Effect on SEO
One of the common misconceptions among SEO professionals is that search engine optimization is entirely dependent on text, so all that matters is the textual content of the site. This is wrong because everything from the metadata to the images, videos and other media on the website play a role in SEO. If you don’t optimize your content properly by boosting load time or adding alt-tags to images, search engines will likely rank it much lower on result pages. You also need to use images that are not copyrighted, are the right dimension, and are properly captioned. Videos are extremely convenient and allow you to get a point across very easily. The engagement and visibility boost they provide make them a very relevant SEO tool.
Myth No.2: SEO Is a One-Off Practice
A lot of firms believe that a good start is all it takes for SEO and that their site will keep jumping ranks until it is on top if they implement good techniques in the beginning. They fail to realize that it is an ongoing and never-ending process. There are millions of websites that compete with each other for ranking on a single page, and the algorithms are constantly improving, so you will need to keep ensuring that your pages meet the ranking criteria for good content. Keep yourself updated and abreast with the latest by browsing through the contents.
Myth No.3: Google Is Easy to Fool
There are no shortcuts to SEO success. A company like Google that generates billions in revenue and also spends billions on R&D to fine-tune its products, especially search, will not be easy to fool. No black-hat techniques or workarounds will ever get you SEO success; the only way to the top is to take the ladder that they have built. If you play by their rules, you will eventually do very well.
Myth No.4: Keyword Stuffing Does Work Even Today
If you believe that forcibly injecting keywords would help in boosting your site’s rankings, then you are sadly mistaken. Google’s algorithm would not be functioning like that anymore. At present, keywords require to be inserted naturally and not forcibly in your web content to avoid being overly promotional. The keyword density for all articles must be just 1 percent to 2 percent.
Myth No.5: Spamming Using Low-Grade Backlinks Is Supposed to Be a Good Way of Life
You must not bother about multiple backlinks; instead, you must concentrate on the quality of the backlinks and not just the number.Getting a backlink from an authoritative site with a high DA is significantly better for your domain than getting multiple backlinks from low quality sites.
Conclusion
Now that you know about some of the common SEO myths, you must keep them in mind and always remember that if you wish your website to succeed, you must not be susceptible to these myths.
The post Debunking the Biggest SEO Myths For Once and For All appeared first on Local SEO Checklist.